Organizational surveys : tools for assessment and change / Allen I. Kraut, editor ; foreword by Manuel London.

Includes bibliographical references and indexes.

Foreword / Manuel London -- Introduction: An Overview of Organizational Surveys / Allen I. Kraut -- 1. Organizational Surveys: Tools for Assessment and Research / A. Catherine Higgs and Steven D. Ashworth -- 2. The Organizational Survey as an Intervention for Change / W. Warner Burke, Celeste A. Coruzzi and Allan H. Church -- 3. The Role of Surveys in Transforming Culture: Data, Knowledge, and Action / David B. Wagner and Janet L. Spencer -- 4. Driving Change Through Surveys: Aligning Employees, Customers, and Other Key Stakeholders / William A. Schiemann -- 5. Multisource (360-Degree) Feedback: Surveys for Individual and Organizational Development / David W. Bracken -- 6. Planning and Conducting the Survey: Keeping Strategic Purpose in Mind / Allen I. Kraut -- 7. Setting Expectations and Reporting Results: Conversations with Top Management / David A. Nadler -- 8. Dealing with the Data: Collection, Processing, and Analysis / William H. Macey --

9. Applying Alternative Survey Methods / Karl Kuhnert and Dan P. McCauley -- 10. Feedback, Action Planning, and Follow-Through / John R. Hinrichs -- 11. Life in the Consortium: The Mayflower Group / Raymond H. Johnson -- 12. The Multinational Opinion Survey / Sarah Rassenfoss Johnson -- 13. Linking Survey Results to Customer Satisfaction and Business Performance / Jack W. Wiley -- 14. Federal Government Surveys: Recent Practices and Future Directions / Marilyn K. Gowing and Anita R. Lancaster -- 15. Ethical Concerns and Organizational Surveys / Marshall Sashkin and Erich P. Prien.

Award-wining researcher and consultant Allen I. Kraut brings together many of the best practitioners in the business in this wide-ranging "report from the field" on how surveys are used in leading organizations and how the tools are likely to be used in the future. Highly experienced and well-known contributors from Allstate Insurance, Delta Consulting, Ford, IBM, the U.S. Office of Personnel Management, W. W.

Burke Associates, and other top firms examine critical elements common to the survey process as well as special topics, with emphasis on actual practice in real organizations. Seasoned practitioners give guidelines on everything from setting expectations and reporting results to top management to such special applications of opinion research as conducting surveys of international employees and linking survey results to business performance.

. No other book approaches this collection's range and specificity, or its emphasis on actual practice in organizations. Organizational Surveys is an indispensable tool for thoughtful practitioners in industrial and organizational psychology, human resource professionals, and academics and executives seeking a broader understanding of how surveys are used in leading organizations and how opinion research may be used in the future.