Business to business market research : understanding and measuring business markets / Ruth McNeil.
نوع المادة :
نصالسلاسل:Market research in practice seriesالناشر:London ; Sterling, VA : Kogan Page, 2005وصف:x, 310 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0749443642
- 9780749443641
- HF5415.1263 .M365 2005
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1263 .M365 2005 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000016922 |
Published in association with the Market Research Society.
Includes bibliographical references (pages 299-301) and index.
1. The business to business market research industry -- 2. Sampling for B2B research -- 3. Trends in B2B research -- 4. What works and does not work in B2B research -- 5. The B2B research process : I desk research -- 6. The B2B research process : II qualitative research -- 7. The B2B research process : III quantitative research -- 8. Costing : guidelines on the cost of projects -- 9. Overviews of the business respondent, sectors and research applications -- 10. Regional differences and comparisons in B2B research -- 11. What it is like being a B2B client and B2B researcher -- 12. Training, organizations and ethics in B2B research -- App. 1. Sources for B2B market researchers.
"Topical and up-to-date, Business to Business Market Research contains the very latest thinking on research techniques, the use of market research and global activity. Ruth McNeil encourages readers to learn from the experience of others, develop core skills and apply market research effectively."--Jacket.
