Disruptive branding : how to win in times of change / Jacob Benbunan, Gabor Schreier, Benjamin Knapp

Includes bibliographical references and index

Introduction : why it is vital to explore disruptive branding -- Convergence and divergence : what change means for brands -- What makes you tick : define what drives your organization -- Strategy made visible : bring your idea alive through design -- Help your people to help you : engage your employees -- A promise delivered shape the brand experience -- Prove it to succeed : develop on-brand products and services -- Building customer loyalty : disrupt through great service -- Your idea made physical : create branded environments -- First impressions : launch your disruptive brand -- Measure, improve, repeat : measure brand performance -- Constant reinvention : stay ahead in times of change