عرض عادي
Creating breakthrough products : innovation from product planning to program approval / Jonathan Cagan, Craig M. Vogel ; foreword by Bruce Nussbaum.
نوع المادة :
نصالناشر:Upper Saddle River, NJ : Financial Times/Prentice Hall PTR, [2002]تاريخ حقوق النشر: copyright 2002وصف:xxxii, 302 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 0139696946 (hbk)
- HF5415.153 C34 2002
المحتويات:
Pt. 1. The Argument. Ch. 1. What Drives New Product Development. Ch. 2. Moving to the Upper Right. Ch. 3. The Upper Right: The Value Quadrant. Ch. 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services -- Pt. 2. The Process. Ch. 5. A Comprehensive Approach to User-Centered, Integrated New Product Development. Ch. 6. Integrating Disciplines and Managing Diverse Teams. Ch. 7. Understanding the User's Needs, Wants, and Desires -- Pt. 3. Further Evidence. Ch. 8. Case Studies: The Power of the Upper Right. Ch. 9. Automotive Design: Product Differentiation through User-Centered iNPD.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.153 C34 2002 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000076438 |
Includes bibliographical references and index.
Pt. 1. The Argument. Ch. 1. What Drives New Product Development. Ch. 2. Moving to the Upper Right. Ch. 3. The Upper Right: The Value Quadrant. Ch. 4. The Core of a Successful Brand Strategy: Breakthrough Products and Services -- Pt. 2. The Process. Ch. 5. A Comprehensive Approach to User-Centered, Integrated New Product Development. Ch. 6. Integrating Disciplines and Managing Diverse Teams. Ch. 7. Understanding the User's Needs, Wants, and Desires -- Pt. 3. Further Evidence. Ch. 8. Case Studies: The Power of the Upper Right. Ch. 9. Automotive Design: Product Differentiation through User-Centered iNPD.
