عرض عادي
Services marketing : text and cases / Steve Baron, Kim Harris, Toni Hilton.
نوع المادة :
نصالناشر:Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2009الطبعات:3rd edوصف:xvii, 358 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780230520936
- 0230520936
- HD9980.5 .B358 2009
المحتويات:
ملخص:A look at the issues, models and theories behind services marketing, supported by a range of international case studies across a raft of industries.
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD9980.5 .B358 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011141565 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD9980.5 .B358 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000011200 |
Includes bibliographical references and index.
Introduction -- The contemporary context -- Service goals: the use of metaphors -- Customer interactions in services -- Consumer experiences -- Service design -- Service employees as operant resources -- Service quality and customer satisfaction -- Relationship marketing -- Service profitability -- Future research issues -- Case studies.
A look at the issues, models and theories behind services marketing, supported by a range of international case studies across a raft of industries.
